TWAS.THE.NIGHT.BEFORE...

it seriously feels that way. scraps of paper & ribbon on the floor, a pair of scissors on the ottoman, carlie at the table piecing together the bits of a collage as inspiration for our new project... a lot of hard work, absolutely. but it still feels like the night before christmas.

tomorrow, in the early part of the day, i have a conference call scheduled with our design team to kick start the process that will no doubt spawn more sweat, more creative thinking, more questions. but, i've done my homework. or at least i like to think i have.

so many photographers talk about branding & re-branding, as if success will come at the end of the road. it seems as though we are all in the process. and, at first i thought... when will anybody be done? how can i create the perfect representation [aka brand] of myself, the most authentic, most genuine, to my clients, my friends, my peers?

so, on the eve of such an important call, one that will shape the look and feel of gabriel.ryan.photographers. from tomorrow forward, i have realized it won't be perfect. and that's okay. on the other hand, it will be us; made up of carlie & me. and that is what i am trying to convey.

a few shots carlie & i grabbed during our avatar photo shoot earlier this week.